Category: General Business

Did you know that you don’t need a million-dollar marketing budget to make a real impact. In fact, some of the most effective marketing strategies are surprisingly affordable – even free. I know what you’re thinking: “Easier said than done, Steve.” But trust me, I’ve been there. I’ve launched businesses with limited resources and still… Continue reading Small Business Marketing on a Budget: Creative Strategies for Big Results | Lead Generation Johannesburg

Leads are the lifeblood of any business. Without a steady stream of qualified leads, your business will dry up faster than a desert oasis in a heatwave. But here’s the thing: not all leads are created equal. You want leads that are actually interested in your products or services, and who have the potential to… Continue reading Lead Generation Ideas for Businesses: Attract High-Quality Leads | Digital Marketing Agency Johannesburg

Let’s have a heart-to-heart about something that’s been bugging me: vanity metrics. You know, those shiny numbers that look good on paper but don’t actually translate into real business results. It’s like a mirage in the desert – it looks promising from a distance, but when you get closer, it disappears. Now, don’t get me… Continue reading Marketing ROI: Ditch Vanity Metrics & Focus on KPIs for Business Growth | Digital Marketing Agency Johannesburg

Let’s talk about something that gets my blood boiling: marketing scams. As a fractional CMO, I’ve seen countless businesses get burned by shady operators promising the moon and delivering nothing but empty pockets. But hey, that’s the nature of the beast, right? Wrong. You don’t have to be a victim. With a little knowledge and… Continue reading Marketing Scams Exposed: 5 Red Flags to Watch Out For | Digital Marketing Agency Johannesburg

AI might seem like a complex, futuristic concept, but the truth is, it’s already here, and it’s accessible to small businesses. This guide will explore three practical ways you can leverage AI to boost your business without breaking the bank or requiring a team of data scientists – focusing on marketing. Quick Win #1: Personalized… Continue reading AI for Small Business: 3 Quick Wins in Marketing

Digital marketing is a complex beast. It’s a world of algorithms, analytics, and acronyms that can leave even the savviest business owner feeling lost. Whether you’ve entrusted your marketing to an in-house team, a freelance expert, or a full-service agency, there’s always a risk of overpaying for subpar results. So, how can you tell if… Continue reading Are You Getting Ripped Off On Your Digital Marketing

In a world where attention spans are shorter than a TikTok video, and trends shift faster than a viral meme, traditional marketing tactics alone may not cut it anymore. Enter digital marketing, the superhero sidekick to public relations (PR) efforts, swooping in to save the day. In this electrifying blog, we’ll dive into why public… Continue reading Why Public Relations Agencies Should Offer Digital Marketing: Uncovering Untapped Opportunities

In today’s digital age, companies are constantly seeking ways to engage with their customers in a personalized and meaningful way. One technology that is gaining popularity for achieving this is chatbots, which use artificial intelligence (AI) to simulate human conversation. Recently, a new AI-powered chatbot called ChatGPT has emerged. ChatGPT is a language model developed… Continue reading How Can CMOs Use ChatGPT For Marketing?