Are you a business owner looking to build a strong marketing team without breaking the bank? It is not about having a large budget or a team of marketers, but allocating your resources in the smartest way possible. By following these 8 steps, you can build a strong marketing team that can deliver results even on a restricted budget.
- Understand Your Customers
To effectively market your product, you need to understand your customers and provide them with the most value possible. By understanding your current customers, you can understand the types of people you want to attract.
According to HubSpot, 64% of consumers want personalized experiences with brands. By understanding your customers, you can tailor your marketing efforts to meet their needs and preferences.
- Focus on the 20%
It is important to identify the 20% of your marketing efforts that bring in 80% of the impact. Every business is different, and therefore, every marketing strategy should be tailored accordingly.
The Pareto Principle, also known as the 80/20 rule, suggests that 80% of your results come from 20% of your efforts. By identifying the 20% of your marketing efforts that bring in the most impact, you can maximize your results while minimizing your costs.
- Share Value and Offer Solutions
Share your knowledge, expertise, advice, tips, experience, horror stories, mistakes, and successes with people. And then, offer a solution.
According to Content Marketing Institute, 70% of consumers say they prefer to learn about a company through articles rather than advertisements. By sharing valuable content and offering solutions to their problems, you can build trust and establish yourself as a thought leader in your industry.
- List and Audit All of Your Marketing Projects
It is impossible to follow every trend and best practice, especially when you’re marketing on a budget. Identify what your team is currently working on and determine what’s worth continuing to spend time on.
The average small business owner spends 10 hours a week on marketing. By auditing your marketing projects and focusing on the ones that are most effective, you can save time and resources while still achieving your desired results.
- Routinely Question How You Do Things
Routinely check your small business processes and look for areas to optimize and ideally automate. The end goal here is simplicity.
According to McKinsey & Company, 45% of work activities can be automated using existing technology. By routinely questioning your processes and looking for areas to optimize and automate, you can free up time and resources for other important tasks.
- Check Your Marketing Tech Stack
To build the strongest small marketing team, you need a strong marketing stack, or a selection of tools to help streamline your workflows and improve results.
According to a study by HubSpot, companies that automate lead management see a 10% or greater increase in revenue within 6-9 months. By using a strong marketing tech stack, you can streamline your workflows and improve your results.
- Measure and Analyze
Measure the success of your marketing campaigns and analyze the data. This will help you identify what is working and what is not, and make necessary adjustments.
According to Smart Insights, 47% of marketers say they are unable to measure ROI. By measuring the success of your marketing campaigns and analyzing the data, you can identify what is working and what is not, and make necessary adjustments to improve your ROI.
- Hire Smart
When building your marketing team, hire individuals with a range of skill sets, from content creation to social media marketing. Look for individuals who are creative, analytical, and passionate about marketing.
According to Glassdoor, the average cost per hire is $4,129. By hiring individuals with a range of skill sets, you